﻿<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title>Learning Psychology</title><link>http://www.spreaker.com/show/learning-psychology_1</link><description>What makes us happy? How can we help people with depressive disorder? Is it possible to improve intelligence?... Scientists all over the world seek to find answers to these questions. Let's take a look at their findings...</description><atom:link href="http://www.spreaker.com/show/2217771/episodes/feed" rel="self" type="application/rss+xml"></atom:link><language>en</language><category>Psychology</category><copyright>Copyright Eskil Burck</copyright><image><url>http://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/cbf1124d014ed233e6a77448ae83a9a3.jpg</url><title>Learning Psychology (New)</title><link>http://www.spreaker.com/show/learning-psychology_1</link></image><itunes:author>Eskil Burck</itunes:author><itunes:owner><itunes:name>Eskil Burck</itunes:name><itunes:email>feeds@spreaker.com</itunes:email></itunes:owner><itunes:image href="http://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/cbf1124d014ed233e6a77448ae83a9a3.jpg"/><itunes:subtitle>What makes us happy? How can we help people with depressive disorder? Is it possible to improve intelligence?... Scientists all over the world seek to find answers to these questions. Let's take a look at their findings...</itunes:subtitle><itunes:summary>What makes us happy? How can we help people with depressive disorder? Is it possible to improve intelligence?... Scientists all over the world seek to find answers to these questions. Let's take a look at their findings...</itunes:summary><itunes:category text="Science &amp; Medicine"><itunes:category text="Medicine"></itunes:category></itunes:category><itunes:explicit>clean</itunes:explicit><itunes:type>episodic</itunes:type><googleplay:author>Eskil Burck</googleplay:author><googleplay:image href="http://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/cbf1124d014ed233e6a77448ae83a9a3.jpg"/><googleplay:email>feeds@spreaker.com</googleplay:email><googleplay:description>What makes us happy? How can we help people with depressive disorder? Is it possible to improve intelligence?... Scientists all over the world seek to find answers to these questions. Let's take a look at their findings...</googleplay:description><googleplay:category text="Science &amp; Medicine"></googleplay:category><googleplay:explicit>No</googleplay:explicit><item><title>(43) Picking up Girls with Foot in the door - Psychology of Persuasion</title><link>http://www.spreaker.com/user/eskilburck/43-picking-up-girls-with-foot-in-the-doo</link><description>The foot-in-the-door technique is certainly one of the best-known and best-researched influence techniques. Usually only the study by Freedman and Fraser (1966) is presented in psychology textbooks. &#13;
Meanwhile, foot-in-the-door technique has been tested in many other situations. &#13;
For example when it comes to begging money or to invite a woman to a date.&#13;
In recent years attempts are being made to improve the effectiveness of foot-in-the-door technology  ...</description><guid isPermaLink="false">http://api.spreaker.com/episode/13248507</guid><pubDate>Sat, 09 Dec 2017 10:25:03 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/13248507/43_picking_up_girls_with_foot_in_the_door_psychology_of_persuasion.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>The foot-in-the-door technique is certainly one of the best-known and best-researched influence techniques. Usually only the study by Freedman and Fraser (1966) is presented in psychology textbooks. &#13;
Meanwhile, foot-in-the-door technique has been...</itunes:subtitle><itunes:summary>The foot-in-the-door technique is certainly one of the best-known and best-researched influence techniques. Usually only the study by Freedman and Fraser (1966) is presented in psychology textbooks. &#13;
Meanwhile, foot-in-the-door technique has been tested in many other situations. &#13;
For example when it comes to begging money or to invite a woman to a date.&#13;
In recent years attempts are being made to improve the effectiveness of foot-in-the-door technology  ...</itunes:summary><itunes:duration>214</itunes:duration><itunes:keywords>girls,brain,science,psychology,study,up,influence,pick,manipulation,persuasion,pickup,foot-in-the-door</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>The foot-in-the-door technique is certainly one of the best-known and best-researched influence techniques. Usually only the study by Freedman and Fraser (1966) is presented in psychology textbooks. &#13;
Meanwhile, foot-in-the-door technique has been tested in many other situations. &#13;
For example when it comes to begging money or to invite a woman to a date.&#13;
In recent years attempts are being made to improve the effectiveness of foot-in-the-door technology  ...</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(42) Foot in the door - Classical Studies</title><link>http://www.spreaker.com/user/eskilburck/42-foot-in-the-door-classical-studies</link><description>The foot-in-the-door technique is certainly one of the best-known and best-researched influence techniques. Usually only the study by Freedman and Fraser (1966) is presented in psychology textbooks.</description><guid isPermaLink="false">http://api.spreaker.com/episode/13243262</guid><pubDate>Sun, 05 Nov 2017 10:15:42 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/13243262/42_foot_in_the_door_classical_studies.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>The foot-in-the-door technique is certainly one of the best-known and best-researched influence techniques. Usually only the study by Freedman and Fraser (1966) is presented in psychology textbooks.</itunes:subtitle><itunes:summary>The foot-in-the-door technique is certainly one of the best-known and best-researched influence techniques. Usually only the study by Freedman and Fraser (1966) is presented in psychology textbooks.</itunes:summary><itunes:duration>425</itunes:duration><itunes:keywords>marketing,brain,psychology,influence,manipulation,persuasion</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>The foot-in-the-door technique is certainly one of the best-known and best-researched influence techniques. Usually only the study by Freedman and Fraser (1966) is presented in psychology textbooks.</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(41) Persuasion When We Are Mindless</title><link>http://www.spreaker.com/user/eskilburck/41-persuasion-when-we-are-mindless</link><description>When someone asks us for a favor and provides a valid reason, we are more inclined to help. But in some situations it is already sufficient to present a quite dumb reason...</description><guid isPermaLink="false">http://api.spreaker.com/episode/11403036</guid><pubDate>Thu, 16 Mar 2017 17:00:57 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11403036/41_persuasion_when_we_are_mindless.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>When someone asks us for a favor and provides a valid reason, we are more inclined to help. But in some situations it is already sufficient to present a quite dumb reason...</itunes:subtitle><itunes:summary>When someone asks us for a favor and provides a valid reason, we are more inclined to help. But in some situations it is already sufficient to present a quite dumb reason...</itunes:summary><itunes:duration>279</itunes:duration><itunes:keywords>brain,psychology,influence,persuasion,cialdini</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>When someone asks us for a favor and provides a valid reason, we are more inclined to help. But in some situations it is already sufficient to present a quite dumb reason...</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(40) Persuasion Techniques Revealed - We just need one more</title><link>http://www.spreaker.com/user/eskilburck/40-persuasion-techniques-revealed-we-jus_1</link><description>How we can be influenced by the "just one more"-technique.&#13;
&#13;
www.learningpsychology.net&#13;
&#13;
Author: Eskil Burck (degreed psychologist)</description><guid isPermaLink="false">http://api.spreaker.com/episode/11402968</guid><pubDate>Thu, 16 Mar 2017 16:58:06 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402968/40_persuasion_techniques_revealed_we_just_need_one_more.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>How we can be influenced by the "just one more"-technique.&#13;
&#13;
www.learningpsychology.net&#13;
&#13;
Author: Eskil Burck (degreed psychologist)</itunes:subtitle><itunes:summary>How we can be influenced by the "just one more"-technique.&#13;
&#13;
www.learningpsychology.net&#13;
&#13;
Author: Eskil Burck (degreed psychologist)</itunes:summary><itunes:duration>252</itunes:duration><itunes:keywords>brain,psychology,influence,manipulation,persuasion</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>How we can be influenced by the "just one more"-technique.&#13;
&#13;
www.learningpsychology.net&#13;
&#13;
Author: Eskil Burck (degreed psychologist)</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(39) Psychology of Love - Should you touch her?</title><link>http://www.spreaker.com/user/eskilburck/39-psychology-of-love-should-you-touch-h</link><description>Should you touch a woman softly on her forearm when you ask her for a date? 

Keywords:
Touch, Education, Dating, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2839%29%20Should%20you%20Touch%20Her.mp3</guid><pubDate>Fri, 25 Nov 2016 22:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402507/39_should_you_touch_her.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Should you touch a woman softly on her forearm when you ask her for a date? 

Keywords:
Touch, Education, Dating, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)...</itunes:subtitle><itunes:summary>Should you touch a woman softly on her forearm when you ask her for a date? 

Keywords:
Touch, Education, Dating, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>335</itunes:duration><itunes:keywords>brain,science,dating,psychology,influence,mind,willpower,pick up,social psychology</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Should you touch a woman softly on her forearm when you ask her for a date? 

Keywords:
Touch, Education, Dating, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(38) Persuasion via Touch</title><link>http://www.spreaker.com/user/eskilburck/38-persuasion-via-touch</link><description>Can you improve the probabilty of getting help by others when you touch them on their arm?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2838%29%20Persuasion%20via%20Touch.mp3</guid><pubDate>Fri, 25 Nov 2016 21:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402513/38_persuasion_via_touch.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Can you improve the probabilty of getting help by others when you touch them on their arm?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed...</itunes:subtitle><itunes:summary>Can you improve the probabilty of getting help by others when you touch them on their arm?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>757</itunes:duration><itunes:keywords>education,touch,brain,psychology,influence,mind,willpower,social psychology</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Can you improve the probabilty of getting help by others when you touch them on their arm?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(37) How to get more tips by touching the customer</title><link>http://www.spreaker.com/user/eskilburck/37-how-to-get-more-tips-by-touching-the-</link><description>Can you earn more Tips by touching the customer?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2837%29%20How%20to%20get%20more%20Tips%20by%20Touching%20the%20Customer.mp3</guid><pubDate>Fri, 25 Nov 2016 20:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402506/37_how_to_get_more_tips_by_touching_the_customer.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Can you earn more Tips by touching the customer?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:subtitle><itunes:summary>Can you earn more Tips by touching the customer?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>394</itunes:duration><itunes:keywords>education,touch,brain,psychology,influence,mind,willpower,social psychology</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Can you earn more Tips by touching the customer?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(36) The Power of Touch in Sales</title><link>http://www.spreaker.com/user/eskilburck/36-the-power-of-touch-in-sales</link><description>Do customers stay longer in a shop and spend more money when you touch them on their arm?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2836%29%20The%20Power%20of%20Touch%20in%20Sales.mp3</guid><pubDate>Fri, 25 Nov 2016 19:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402504/36_the_power_of_touch_in_sales.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Do customers stay longer in a shop and spend more money when you touch them on their arm?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed...</itunes:subtitle><itunes:summary>Do customers stay longer in a shop and spend more money when you touch them on their arm?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>342</itunes:duration><itunes:keywords>education,touch,brain,psychology,influence,mind,willpower,social psychology,delay of gratification</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Do customers stay longer in a shop and spend more money when you touch them on their arm?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(35) 10 Cents for a better World</title><link>http://www.spreaker.com/user/eskilburck/35-10-cents-for-a-better-world</link><description>Can you improve cooperativeness with a 10-Cent-Coin? We review a classic experiment from social psychology: The "Phonebooth Study".

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2835%29%2010%20Cents%20For%20a%20Better%20World.mp3</guid><pubDate>Fri, 25 Nov 2016 18:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402502/35_10_cents_for_a_better_world.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Can you improve cooperativeness with a 10-Cent-Coin? We review a classic experiment from social psychology: The "Phonebooth Study".

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology...</itunes:subtitle><itunes:summary>Can you improve cooperativeness with a 10-Cent-Coin? We review a classic experiment from social psychology: The "Phonebooth Study".

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>368</itunes:duration><itunes:keywords>brain,psychology,influence,mind,persuasion,social psychology</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Can you improve cooperativeness with a 10-Cent-Coin? We review a classic experiment from social psychology: The "Phonebooth Study".

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(34) The Birthdate Effect</title><link>http://www.spreaker.com/user/eskilburck/34-the-birthdate-effect</link><description>For many people their birthday is a very special date. Good friends are calling. We get a lot of presents. And maybe we plan to go to an exciting event. So probably we are in a quite good mood. Is it possible that other people use this to their advantage to persuade us?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2834%29%20The%20Birthdate-Effect.mp3</guid><pubDate>Fri, 25 Nov 2016 17:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402505/34_the_birthdate_effect.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>For many people their birthday is a very special date. Good friends are calling. We get a lot of presents. And maybe we plan to go to an exciting event. So probably we are in a quite good mood. Is it possible that other people use this to their...</itunes:subtitle><itunes:summary>For many people their birthday is a very special date. Good friends are calling. We get a lot of presents. And maybe we plan to go to an exciting event. So probably we are in a quite good mood. Is it possible that other people use this to their advantage to persuade us?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>223</itunes:duration><itunes:keywords>brain,psychology,influence,mind,willpower,manipulation,persuasion,social psychology</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>For many people their birthday is a very special date. Good friends are calling. We get a lot of presents. And maybe we plan to go to an exciting event. So probably we are in a quite good mood. Is it possible that other people use this to their advantage to persuade us?

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(33) Manipulation Revealed - "You will probably refuse... but"</title><link>http://www.spreaker.com/user/eskilburck/33-manipulation-revealed-you-will-probab</link><description>Are we more vulnerable for persuasion when somebody uses the phrase "You will probably refuse, but ..."

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2833%29%20Manipulation%20Revealed%20-%20You%20will%20probably%20refuse.mp3</guid><pubDate>Fri, 25 Nov 2016 16:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402508/33_manipulation_revealed_you_will_probably_refuse.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Are we more vulnerable for persuasion when somebody uses the phrase "You will probably refuse, but ..."

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck...</itunes:subtitle><itunes:summary>Are we more vulnerable for persuasion when somebody uses the phrase "You will probably refuse, but ..."

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>232</itunes:duration><itunes:keywords>brain,psychology,influence,mind,willpower,persuasion,social psychology</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Are we more vulnerable for persuasion when somebody uses the phrase "You will probably refuse, but ..."

Keywords:
Touch, Education, Delay of Gratification, Willpower, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(29) "Only a few items left!" - Reactance in Consumer Psychology</title><link>http://www.spreaker.com/user/eskilburck/29-only-a-few-items-left-reactance-in-co</link><description>Usually reactance shields us from persuasion attempts. Because we do not want to be treated like marionettes, but we want to decide on our own.
We hate it when our freedom gets threatened and as a result
we often counteract.

Unfortunately, our counteraction is often utilized by
marketing experts...

Keywords:
Manipulation, Reactance, Consumer Psychology, Marketing, Advertising, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2829%29%20Reactance%20in%20Consumer%20Psychology.mp3</guid><pubDate>Fri, 24 Jun 2016 18:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402510/29_reactance_in_consumer_psychology.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Usually reactance shields us from persuasion attempts. Because we do not want to be treated like marionettes, but we want to decide on our own.
We hate it when our freedom gets threatened and as a result
we often counteract.

Unfortunately, our...</itunes:subtitle><itunes:summary>Usually reactance shields us from persuasion attempts. Because we do not want to be treated like marionettes, but we want to decide on our own.
We hate it when our freedom gets threatened and as a result
we often counteract.

Unfortunately, our counteraction is often utilized by
marketing experts...

Keywords:
Manipulation, Reactance, Consumer Psychology, Marketing, Advertising, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>1392</itunes:duration><itunes:keywords>marketing,brain,advertising,psychology,influence,mind,manipulation,social psychology,consumer psychology,reactance</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Usually reactance shields us from persuasion attempts. Because we do not want to be treated like marionettes, but we want to decide on our own.
We hate it when our freedom gets threatened and as a result
we often counteract.

Unfortunately, our counteraction is often utilized by
marketing experts...

Keywords:
Manipulation, Reactance, Consumer Psychology, Marketing, Advertising, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(30) Persuasion via Handshake</title><link>http://www.spreaker.com/user/eskilburck/30-persuasion-via-handshake</link><description>Can you improve compliance just by handshaking?

Guéguen, N. (2013). Handshaking and compliance with a request: A door-to-door setting. Social Behavior and Personality: an international journal, 41(10), 1585-1588.

Keywords:
Manipulation, Handshake, Consumer Psychology, Marketing, Advertising, Social Psychology, mind, Brain, Influence, Psychology, Touch


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2830%29%20Persuasion%20via%20Handshake.MP3</guid><pubDate>Fri, 24 Jun 2016 18:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402509/30_persuasion_via_handshake.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Can you improve compliance just by handshaking?

Guéguen, N. (2013). Handshaking and compliance with a request: A door-to-door setting. Social Behavior and Personality: an international journal, 41(10), 1585-1588.

Keywords:
Manipulation, Handshake,...</itunes:subtitle><itunes:summary>Can you improve compliance just by handshaking?

Guéguen, N. (2013). Handshaking and compliance with a request: A door-to-door setting. Social Behavior and Personality: an international journal, 41(10), 1585-1588.

Keywords:
Manipulation, Handshake, Consumer Psychology, Marketing, Advertising, Social Psychology, mind, Brain, Influence, Psychology, Touch


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>211</itunes:duration><itunes:keywords>marketing,touch,brain,advertising,psychology,influence,mind,handshake,manipulation,social psychology,consumer psychology</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Can you improve compliance just by handshaking?

Guéguen, N. (2013). Handshaking and compliance with a request: A door-to-door setting. Social Behavior and Personality: an international journal, 41(10), 1585-1588.

Keywords:
Manipulation, Handshake, Consumer Psychology, Marketing, Advertising, Social Psychology, mind, Brain, Influence, Psychology, Touch


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(31) Do video games make you more intelligent (or dumb)?</title><link>http://www.spreaker.com/user/eskilburck/31-do-video-games-make-you-more-intellig</link><description>Do video games make you more intelligent? Given the current state of research the answer should be differentiating ...

Keywords:
IQ, Video Games, Intelligence, intelligent Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2831%29%20Do%20Video%20Games%20make%20you%20more%20intelligent.mp3</guid><pubDate>Fri, 24 Jun 2016 18:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402503/31_do_video_games_make_you_more_intelligent.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Do video games make you more intelligent? Given the current state of research the answer should be differentiating ...

Keywords:
IQ, Video Games, Intelligence, intelligent Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck...</itunes:subtitle><itunes:summary>Do video games make you more intelligent? Given the current state of research the answer should be differentiating ...

Keywords:
IQ, Video Games, Intelligence, intelligent Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>569</itunes:duration><itunes:keywords>brain,psychology,video games,influence,mind,intelligence,iq,intelligent social psychology</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Do video games make you more intelligent? Given the current state of research the answer should be differentiating ...

Keywords:
IQ, Video Games, Intelligence, intelligent Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(28) Does Being Attractive always help?</title><link>http://www.spreaker.com/user/eskilburck/28-does-being-attractive-always-help</link><description>In almost all areas of life attractive people are preferred.

In this episode we take a look at the (extremely rare) cases in which attractive people are disadvantaged.


Keywords:
Attraction, Halo effect, job interview, jealousy, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2828%29%20Does%20Being%20Attractive%20Always%20Help.mp3</guid><pubDate>Fri, 06 May 2016 17:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402515/28_does_being_attractive_always_help.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>In almost all areas of life attractive people are preferred.

In this episode we take a look at the (extremely rare) cases in which attractive people are disadvantaged.


Keywords:
Attraction, Halo effect, job interview, jealousy, Social Psychology,...</itunes:subtitle><itunes:summary>In almost all areas of life attractive people are preferred.

In this episode we take a look at the (extremely rare) cases in which attractive people are disadvantaged.


Keywords:
Attraction, Halo effect, job interview, jealousy, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>1112</itunes:duration><itunes:keywords>attraction,brain,jealousy,psychology,influence,mind,job interview,social psychology,halo effect</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>In almost all areas of life attractive people are preferred.

In this episode we take a look at the (extremely rare) cases in which attractive people are disadvantaged.


Keywords:
Attraction, Halo effect, job interview, jealousy, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(27) Mental Accounting - When your self-regulation strategy is used against you...</title><link>http://www.spreaker.com/user/eskilburck/27-mental-accounting-when-your-self-regu</link><description>In real life most of us usually have only one or two accounts at the bank.
According to the Nobel laureates Tversky and Kahnemann the situation in our mind is quite different:

They assume that we have mental accounts for all the different areas of life (vacation, education, entertainment, etc.). 
On the one hand these mental accounts allow us to save money for longterm goals (e.g. leave account). 
On the other hand mental accounting can also be exploited deliberately by marketing experts and sales people ...


Keywords:
Mental Accounting, Tversky, Kahnemann, willpower, self-regulation, self-control, self-discipline, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2827%29%20Mental%20Accounting.mp3</guid><pubDate>Fri, 05 Feb 2016 17:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402511/27_mental_accounting.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>In real life most of us usually have only one or two accounts at the bank.
According to the Nobel laureates Tversky and Kahnemann the situation in our mind is quite different:

They assume that we have mental accounts for all the different areas of...</itunes:subtitle><itunes:summary>In real life most of us usually have only one or two accounts at the bank.
According to the Nobel laureates Tversky and Kahnemann the situation in our mind is quite different:

They assume that we have mental accounts for all the different areas of life (vacation, education, entertainment, etc.). 
On the one hand these mental accounts allow us to save money for longterm goals (e.g. leave account). 
On the other hand mental accounting can also be exploited deliberately by marketing experts and sales people ...


Keywords:
Mental Accounting, Tversky, Kahnemann, willpower, self-regulation, self-control, self-discipline, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>688</itunes:duration><itunes:keywords>brain,psychology,influence,mind,self-discipline,willpower,self-control,social psychology,mental accounting,tversky,kahnemann,self-regulation</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>In real life most of us usually have only one or two accounts at the bank.
According to the Nobel laureates Tversky and Kahnemann the situation in our mind is quite different:

They assume that we have mental accounts for all the different areas of life (vacation, education, entertainment, etc.). 
On the one hand these mental accounts allow us to save money for longterm goals (e.g. leave account). 
On the other hand mental accounting can also be exploited deliberately by marketing experts and sales people ...


Keywords:
Mental Accounting, Tversky, Kahnemann, willpower, self-regulation, self-control, self-discipline, Social Psychology, mind, Brain, Influence, Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(25) Psychology and Justice - Is Justice Really Blind?</title><link>http://www.spreaker.com/user/eskilburck/25-psychology-and-justice-is-justice-rea</link><description>In many depictions the goddess of justice (lady justice) is presented with a blindfold.

By that it shall be expressed that before the law all men are equal - regardless of their position or their appearance. 

But is this really true?

Keywords:
Justice - Psychology - Criminals - Appearance - Beauty - Plastic Surgery - Social Psychology - Lawyer - Judge


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2825%29%20Is%20Justice%20Really%20Blind.mp3</guid><pubDate>Fri, 08 Jan 2016 16:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402518/25_is_justice_really_blind.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>In many depictions the goddess of justice (lady justice) is presented with a blindfold.

By that it shall be expressed that before the law all men are equal - regardless of their position or their appearance. 

But is this really true?

Keywords:...</itunes:subtitle><itunes:summary>In many depictions the goddess of justice (lady justice) is presented with a blindfold.

By that it shall be expressed that before the law all men are equal - regardless of their position or their appearance. 

But is this really true?

Keywords:
Justice - Psychology - Criminals - Appearance - Beauty - Plastic Surgery - Social Psychology - Lawyer - Judge


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>985</itunes:duration><itunes:keywords>beauty,brain,justice,psychology,influence,mind,crime,judge,lawyer,plastic surgery,social psychology</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>In many depictions the goddess of justice (lady justice) is presented with a blindfold.

By that it shall be expressed that before the law all men are equal - regardless of their position or their appearance. 

But is this really true?

Keywords:
Justice - Psychology - Criminals - Appearance - Beauty - Plastic Surgery - Social Psychology - Lawyer - Judge


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(24) Mind Reading Made Easy</title><link>http://www.spreaker.com/user/eskilburck/24-mind-reading-made-easy</link><description>Mind Readers like Derren Brown do not really read your mind.
They mainly use magic tricks.
But sometimes they also use psychological knowledge to predict, what is going to be your next number...

Keywords:
Derren Brown - Mind Reading - Priming - Influence - Manipulation


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2824%29%20Mind%20Reading%20made%20Easy.mp3</guid><pubDate>Fri, 13 Nov 2015 16:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402512/24_mind_reading_made_easy.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Mind Readers like Derren Brown do not really read your mind.
They mainly use magic tricks.
But sometimes they also use psychological knowledge to predict, what is going to be your next number...

Keywords:
Derren Brown - Mind Reading - Priming -...</itunes:subtitle><itunes:summary>Mind Readers like Derren Brown do not really read your mind.
They mainly use magic tricks.
But sometimes they also use psychological knowledge to predict, what is going to be your next number...

Keywords:
Derren Brown - Mind Reading - Priming - Influence - Manipulation


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>735</itunes:duration><itunes:keywords>brain,psychology,influence,mind,seduction,social psychology,priming,derren brown,mind reading</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Mind Readers like Derren Brown do not really read your mind.
They mainly use magic tricks.
But sometimes they also use psychological knowledge to predict, what is going to be your next number...

Keywords:
Derren Brown - Mind Reading - Priming - Influence - Manipulation


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(23) The Halo Effect</title><link>http://www.spreaker.com/user/eskilburck/23-the-halo-effect</link><description>In the 1920s Edward Thorndike discovered that when people were asked to rate another person, their ratings were strongly influenced by single personality traits (e.g. appearance).
He called this phenomenon the "halo effect"...

Keywords:
Halo Effect - Psychology - Thorndike - Dion - Attractiveness - Social Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2823%29%20The%20Halo-Effect.mp3</guid><pubDate>Fri, 13 Nov 2015 15:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402514/23_the_halo_effect.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>In the 1920s Edward Thorndike discovered that when people were asked to rate another person, their ratings were strongly influenced by single personality traits (e.g. appearance).
He called this phenomenon the "halo effect"...

Keywords:
Halo Effect -...</itunes:subtitle><itunes:summary>In the 1920s Edward Thorndike discovered that when people were asked to rate another person, their ratings were strongly influenced by single personality traits (e.g. appearance).
He called this phenomenon the "halo effect"...

Keywords:
Halo Effect - Psychology - Thorndike - Dion - Attractiveness - Social Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>1086</itunes:duration><itunes:keywords>beauty,brain,psychology,influence,mind,seduction,social psychology,attractiveness,halo effect</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>In the 1920s Edward Thorndike discovered that when people were asked to rate another person, their ratings were strongly influenced by single personality traits (e.g. appearance).
He called this phenomenon the "halo effect"...

Keywords:
Halo Effect - Psychology - Thorndike - Dion - Attractiveness - Social Psychology


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(19) Rethinking Fear and Stress?</title><link>http://www.spreaker.com/user/eskilburck/19-rethinking-fear-and-stress</link><description>For a long time a high stress level was associated wit negative health outcomes.
In recent years, however, emerging evidence suggests, that it is not only stress itself that causes health problems but also our attitude towards stress. 
Thus in new experiments (e.g. Beltzer, Nock, Peters and Jamieson, 2014) scientists tested, how to restructure our dysfunctional thought patterns.
The results are promising ...


Keywords:
Fear - Stress - Psychology - Rethinking - Reframing - Cognitive Therapy - CBT - Cognitive Behavioural Therapy - social phobia - Trier Stress Test


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2819%29%20Rethinking%20Fear%20and%20Stress.mp3</guid><pubDate>Fri, 14 Aug 2015 14:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402517/19_rethinking_fear_and_stress.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>For a long time a high stress level was associated wit negative health outcomes.
In recent years, however, emerging evidence suggests, that it is not only stress itself that causes health problems but also our attitude towards stress. 
Thus in new...</itunes:subtitle><itunes:summary>For a long time a high stress level was associated wit negative health outcomes.
In recent years, however, emerging evidence suggests, that it is not only stress itself that causes health problems but also our attitude towards stress. 
Thus in new experiments (e.g. Beltzer, Nock, Peters and Jamieson, 2014) scientists tested, how to restructure our dysfunctional thought patterns.
The results are promising ...


Keywords:
Fear - Stress - Psychology - Rethinking - Reframing - Cognitive Therapy - CBT - Cognitive Behavioural Therapy - social phobia - Trier Stress Test


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>981</itunes:duration><itunes:keywords>fear,psychotherapy,brain,stress,psychology,mind,psychoanalysis,social psychology,reframing,cbt,cognitive therapy</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>For a long time a high stress level was associated wit negative health outcomes.
In recent years, however, emerging evidence suggests, that it is not only stress itself that causes health problems but also our attitude towards stress. 
Thus in new experiments (e.g. Beltzer, Nock, Peters and Jamieson, 2014) scientists tested, how to restructure our dysfunctional thought patterns.
The results are promising ...


Keywords:
Fear - Stress - Psychology - Rethinking - Reframing - Cognitive Therapy - CBT - Cognitive Behavioural Therapy - social phobia - Trier Stress Test


Author: Eskil Burck (Degreed Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(16) Influencing Consumers via Music (Part 1) - Good Music = Good Business?</title><link>http://www.spreaker.com/user/eskilburck/16-influencing-consumers-via-music-part-</link><description>Without doubt: Music is powerful. It can inspire, it can be uplifting and exhilarating. But can music put us in a buying frenzy?
In many shops or restaurants music is used to entice us to stay longer. The idea behind this is clear: Those who stay longer, will probably consume more. But does it really pay off?
How large are the effects of music?
What kind of music seems to be particularly effective?


Keywords:
Consumer Psychology - Music - Psychology - Classical Music - Musical fit - Wine cellar - Restaurant - Bar - drinking songs

Author: Eskil Burck (Graduate Psychologist)

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2816%29%20Good%20Music%20=%20Good%20Business.mp3</guid><pubDate>Fri, 15 May 2015 14:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402525/16_good_music_good_business.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Without doubt: Music is powerful. It can inspire, it can be uplifting and exhilarating. But can music put us in a buying frenzy?
In many shops or restaurants music is used to entice us to stay longer. The idea behind this is clear: Those who stay...</itunes:subtitle><itunes:summary>Without doubt: Music is powerful. It can inspire, it can be uplifting and exhilarating. But can music put us in a buying frenzy?
In many shops or restaurants music is used to entice us to stay longer. The idea behind this is clear: Those who stay longer, will probably consume more. But does it really pay off?
How large are the effects of music?
What kind of music seems to be particularly effective?


Keywords:
Consumer Psychology - Music - Psychology - Classical Music - Musical fit - Wine cellar - Restaurant - Bar - drinking songs

Author: Eskil Burck (Graduate Psychologist)

http://www.learningpsychology.net/</itunes:summary><itunes:duration>1142</itunes:duration><itunes:keywords>music,marketing,musicology,brain,advertising,psychology,influence,mind,subliminal,social psychology,consumer psychology</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Without doubt: Music is powerful. It can inspire, it can be uplifting and exhilarating. But can music put us in a buying frenzy?
In many shops or restaurants music is used to entice us to stay longer. The idea behind this is clear: Those who stay longer, will probably consume more. But does it really pay off?
How large are the effects of music?
What kind of music seems to be particularly effective?


Keywords:
Consumer Psychology - Music - Psychology - Classical Music - Musical fit - Wine cellar - Restaurant - Bar - drinking songs

Author: Eskil Burck (Graduate Psychologist)

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(15) Subliminal Marketing Revealed: Influencing Consumer Behaviour via Music, Scents, ... and Subliminal Messages?</title><link>http://www.spreaker.com/user/eskilburck/15-subliminal-marketing-revealed-influen</link><description>Many manipulation techniques of the advertising industry bypass our conscious mind. Sometimes it is a quiet background music, a pleasant scent or even the behaviour of the people around us that influence our behaviour in a subtle way.

However, if we are asked: "Why did you buy this?" We often provide rational explanations. Certainly, this is a Specialty of our brain: To make up rational reasons for sometimes irrational behavior...

Keywords:
Subliminal Messages - Marketing - Influence - Psychology - Consumer Psychology - Advertising - Priming - Contextual Priming - Jonah Berger - Chartrand - James Vicary

Author: Eskil Burck

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2815%29%20Subliminal%20Marketing%20%28Introduction%29.mp3</guid><pubDate>Fri, 20 Mar 2015 14:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402522/15_subliminal_marketing_introduction.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Many manipulation techniques of the advertising industry bypass our conscious mind. Sometimes it is a quiet background music, a pleasant scent or even the behaviour of the people around us that influence our behaviour in a subtle way.

However, if we...</itunes:subtitle><itunes:summary>Many manipulation techniques of the advertising industry bypass our conscious mind. Sometimes it is a quiet background music, a pleasant scent or even the behaviour of the people around us that influence our behaviour in a subtle way.

However, if we are asked: "Why did you buy this?" We often provide rational explanations. Certainly, this is a Specialty of our brain: To make up rational reasons for sometimes irrational behavior...

Keywords:
Subliminal Messages - Marketing - Influence - Psychology - Consumer Psychology - Advertising - Priming - Contextual Priming - Jonah Berger - Chartrand - James Vicary

Author: Eskil Burck

http://www.learningpsychology.net/</itunes:summary><itunes:duration>2193</itunes:duration><itunes:keywords>music,marketing,brain,advertising,psychology,influence,mind,subliminal,social psychology,scents,consumer psychology</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Many manipulation techniques of the advertising industry bypass our conscious mind. Sometimes it is a quiet background music, a pleasant scent or even the behaviour of the people around us that influence our behaviour in a subtle way.

However, if we are asked: "Why did you buy this?" We often provide rational explanations. Certainly, this is a Specialty of our brain: To make up rational reasons for sometimes irrational behavior...

Keywords:
Subliminal Messages - Marketing - Influence - Psychology - Consumer Psychology - Advertising - Priming - Contextual Priming - Jonah Berger - Chartrand - James Vicary

Author: Eskil Burck

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(14) Sport Psychology: Does Mental Practice Really Work?</title><link>http://www.spreaker.com/user/eskilburck/14-sport-psychology-does-mental-practice</link><description>Owing to brain research we know that it is enough to think of ​​a movement (e.g. service in tennis) to activate almost the same areas of the brain, that are involved in the actual movement.
In addition, we also know that the repeated use of "information highways" in the brain (associated nerve cells) is a central feature of many learning processes.
So one could conclude: Mental Practice must be working.
But is it really that easy?
Finally, an extremely important component is missing: Feedback from the environment.
Was the imagined movement really successful?
So how effective is mental training in comparison to physical practice?
Let's take a look at the research...

Keywords:
Psychology - Sport Psychology - Mental Practice - Mental Training - Motor Imagery - Basketball - Free throw - Relaxation - Surgery - Tennis - Sport - Brain - Mental Representation

Author: Eskil Burck

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2814%29%20Mental%20Practice%20-%20Sport%20Psychology.mp3</guid><pubDate>Fri, 30 Jan 2015 14:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402527/14_mental_practice_sport_psychology.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Owing to brain research we know that it is enough to think of ​​a movement (e.g. service in tennis) to activate almost the same areas of the brain, that are involved in the actual movement.
In addition, we also know that the repeated use of...</itunes:subtitle><itunes:summary>Owing to brain research we know that it is enough to think of ​​a movement (e.g. service in tennis) to activate almost the same areas of the brain, that are involved in the actual movement.
In addition, we also know that the repeated use of "information highways" in the brain (associated nerve cells) is a central feature of many learning processes.
So one could conclude: Mental Practice must be working.
But is it really that easy?
Finally, an extremely important component is missing: Feedback from the environment.
Was the imagined movement really successful?
So how effective is mental training in comparison to physical practice?
Let's take a look at the research...

Keywords:
Psychology - Sport Psychology - Mental Practice - Mental Training - Motor Imagery - Basketball - Free throw - Relaxation - Surgery - Tennis - Sport - Brain - Mental Representation

Author: Eskil Burck

http://www.learningpsychology.net/</itunes:summary><itunes:duration>1760</itunes:duration><itunes:keywords>sport,brain,focus,anxiety,mind,exercise,attention,concentrate,psychologie,mental practice,mental training</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Owing to brain research we know that it is enough to think of ​​a movement (e.g. service in tennis) to activate almost the same areas of the brain, that are involved in the actual movement.
In addition, we also know that the repeated use of "information highways" in the brain (associated nerve cells) is a central feature of many learning processes.
So one could conclude: Mental Practice must be working.
But is it really that easy?
Finally, an extremely important component is missing: Feedback from the environment.
Was the imagined movement really successful?
So how effective is mental training in comparison to physical practice?
Let's take a look at the research...

Keywords:
Psychology - Sport Psychology - Mental Practice - Mental Training - Motor Imagery - Basketball - Free throw - Relaxation - Surgery - Tennis - Sport - Brain - Mental Representation

Author: Eskil Burck

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item><item><title>(12) The Psychology of Persuasion - The Elaboration Likelihood Model</title><link>http://www.spreaker.com/user/eskilburck/12-the-psychology-of-persuasion-the-elab_1</link><description>Whether in advertising, in politics or in everyday conversation with acquaintances or friends: Persuasion is omnipresent.
Especially in advertising, persuasion attempts are rarely based on substantial arguments.
Instead, marketers often introduce (supposed) experts, celebrities or seducing
background music. Quite often even beautiful models are photoshopped and speaker voices are
made even more enjoyable by sound designers.

But are we really fooled by these superficial characteristics? And if so - under what circumstances?
The Elaboration Likelihood Model (ELM) by Petty and Cacioppo yields reliable predictions.

Keywords:
Persuasion - Influence - Manipulation - Psychology - nonverbal communication - Speaker - Voice - body language - mind - brain - music - social psychology - psychology of advertising - consumer psychology - mind control - marketing - ELM

Author: Eskil Burck

http://www.learningpsychology.net/</description><guid isPermaLink="false">http://www.learningpsychology.net/audio/%2812%29%20The%20Psychology%20of%20Persuasion%20-%20The%20Elaboration%20Likelihood%20Model.mp3</guid><pubDate>Fri, 26 Sep 2014 14:00:00 +0000</pubDate><enclosure url="http://api.spreaker.com/download/episode/11402523/12_the_psychology_of_persuasion_the_elaboration_likelihood_model.mp3" length="0" type="audio/mpeg"></enclosure><itunes:author>Eskil Burck</itunes:author><itunes:subtitle>Whether in advertising, in politics or in everyday conversation with acquaintances or friends: Persuasion is omnipresent.
Especially in advertising, persuasion attempts are rarely based on substantial arguments.
Instead, marketers often introduce...</itunes:subtitle><itunes:summary>Whether in advertising, in politics or in everyday conversation with acquaintances or friends: Persuasion is omnipresent.
Especially in advertising, persuasion attempts are rarely based on substantial arguments.
Instead, marketers often introduce (supposed) experts, celebrities or seducing
background music. Quite often even beautiful models are photoshopped and speaker voices are
made even more enjoyable by sound designers.

But are we really fooled by these superficial characteristics? And if so - under what circumstances?
The Elaboration Likelihood Model (ELM) by Petty and Cacioppo yields reliable predictions.

Keywords:
Persuasion - Influence - Manipulation - Psychology - nonverbal communication - Speaker - Voice - body language - mind - brain - music - social psychology - psychology of advertising - consumer psychology - mind control - marketing - ELM

Author: Eskil Burck

http://www.learningpsychology.net/</itunes:summary><itunes:duration>1232</itunes:duration><itunes:keywords>speaker,influence,mind,voice,body language,persuasion,social psychology,elaboration likelihood model,non-verbal communication,psychology of advertising,consumer psychology</itunes:keywords><itunes:explicit>clean</itunes:explicit><itunes:episodeType>full</itunes:episodeType><googleplay:author>Eskil Burck</googleplay:author><googleplay:description>Whether in advertising, in politics or in everyday conversation with acquaintances or friends: Persuasion is omnipresent.
Especially in advertising, persuasion attempts are rarely based on substantial arguments.
Instead, marketers often introduce (supposed) experts, celebrities or seducing
background music. Quite often even beautiful models are photoshopped and speaker voices are
made even more enjoyable by sound designers.

But are we really fooled by these superficial characteristics? And if so - under what circumstances?
The Elaboration Likelihood Model (ELM) by Petty and Cacioppo yields reliable predictions.

Keywords:
Persuasion - Influence - Manipulation - Psychology - nonverbal communication - Speaker - Voice - body language - mind - brain - music - social psychology - psychology of advertising - consumer psychology - mind control - marketing - ELM

Author: Eskil Burck

http://www.learningpsychology.net/</googleplay:description><googleplay:explicit>No</googleplay:explicit></item></channel></rss>
